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Review and How to Join in Criteo

Criteo is advertising network with a system of CPM (Cost Per Million), CPC (Cost Per Click). The company was founded by Jean-Baptiste Rudelle, Franck le Ouay and Romain Niccoli in 2005, Criteo has grown to become the world's leading pay-per-click (PPC) performance display advertising solutions. This advanced technology allows e-commerce online Criteo literally to "broaden their search for" marketing campaign - to re-engage with people who have left their website. For potential customers, Criteo display the banner shows a product-specific dynamic of the most relevant recommendations are generated in real time for each individual.

Criteo help to improve online shopping by bringing the performance of a search for display advertisers. Criteo solution to such a search in a measurable, scalable, pricing is based on CPC and driven by the intent of the user. Criteo help advertisers to reach more customers, to increase online sales volume with the same conversion rate and return on ad spend seekers. Criteo personalized banners significantly outperform standard ads and other types of retargeted banners, they lead to better prices click-through, an increase in the conversion and higher values ​​of the average order.

Criteo is the global leader in display advertising performance. Criteo encourage the search-like performance for online display advertising, managing campaigns of all sizes are scalable, reliable, and powerful with the intention of the user. Criteo unique, advanced technology products and category levels including CPC bidding, an unparalleled level of scalability and personalization, and post-click conversion rates are up to now only possible in search marketing. Criteo offers pure CPC models where you only pay for the engagement resulting from the conversion of 'post click'. In other words, because we are a performance-driven, Criteo only measure success by achieving cost-of-sale or cost-per-lead target to increase your overall ROI.

Criteo goal is to generate the maximum amount of profitable sales for advertisers, while ensuring a safe environment for all our ads are displayed. Achieving this requires a direct relationship with more than 4,000 publishers, and publishers the ability to provide great prices and a large monthly spend.

Site requirements for approval as a publisher in Criteo:

There are no definite rules to be accepted in Criteo. They will review the website before it is used as a publisher.

Payment Terms:

  • Minimum payout $150
  • Payments are made in net 30
  • Payment will be made through by cheque, wire


  • email: cil@criteo.com
  • Form in their site

To register at Criteo:

  1. Login to the site, click here,
  2. Enter your personal data, including email
  3. Wait your membership is approved.
  4. You are ready to place the ads in your site.
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