When they first started to look at the hurdles faced display $ 30B market, it was clear to them that the "fat" built into a lot of trade that makes a lot of third party un-necessarily rich. One look at the famous LumaScape to display ads tell the casual observer that there is a lot of potential to streamline trade in the market. As an emerging market, they first get more complex then becomes more efficient at maturity. Display market is still in the stage of "complex". they strive to be a catalyst to help the market grow and streamline in order to provide more value to the two key parties (marketers and publishers) that make the market function.
Zenovia Digital Exchange is not a first mover in the market, but this is one of their hallmarks. By designing their platform later, they were able to assess what is working and what is not good for the current and future environment. they built their platform from the ground up to take advantage of the infrastructure that has been built to date, but without the legacy issues of technology or "workarounds" that creates inefficiencies. they also designed their platform to increase the quantity of data consumed and produced by advertising displays. Their ability to mine this data in real-time as changes in the behavior of end users giving them the ability to more quickly and effectively deliver impressions.
They also built a patent-pending optimization technology into their platform to assess the overall supply and demand networks, and identify the optimal audience and inventory based on the needs of their partners. With their platform, they accommodate the "live audience" with regard to changes in real-time, identifying the optimal scenario in milliseconds and then formulate campaigns every four hours to assess impressions publishers with their inherent attributes.
Site requirements for approval as a publisher in Zenovia:There are no definite rules to be accepted in Zenovia. They will review the website before it is used as a publisher.
Zenovia Payment Terms:
- Minimum payout $25
- Payments are made in net 30
- Payment will be made through by Paypal, cheque, wire
- Phone: 855-ZENOVIA (936-6842)
- Form in their site
To register at Zenovia:
- Login to the site, click here, and fill the form
- Enter your personal data, including email
- Wait your membership is approved.
- You are ready to place the ads in your site.